Path A · Repeated, focused problem
The answer becomes a product.
Some friction repeats: the same publishing bottleneck, the same unanswered visitor question, the same scattered evidence — across many teams and contexts. When a problem repeats that way, the answer can be designed once, carefully, as a focused product.
- The friction recurs across many businesses and contexts
- A purpose-built workflow removes it better than one-off services
- The answer can stand alone, with its own identity and experience